Blossom Home Care

Blossom Home Care

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Who

Blossom Home Care is a family business, providing ‘just bloomin’ good care’ to the elderly and other adults with home care requirements. Having explored a number of franchise business options, John and Registered Nurse Fiona (Blossom’s owners), could not find a service provider that took care as seriously as they did so they decided to establish their own, offering the very highest standards of care in which they would be happy for their own parents to be cared for.

The Situation

When we first met John and Fiona they knew exactly what they wanted to do with their business, but they didn’t have a name for it.

The Solution

We explored a number of names alongside a number of positional statements. The next morning John called us back to say there was only one in the running as the positional put them exactly where they wanted to be, and so the Blossom brand was born. The logo styling was developed initially and agreed. Then the stationery, uniforms, website and everything else that was required to ‘market’ the business came to fruition. 

The Result

Established in 2015 the business is nearly 4 years old. John and Fiona now have a thriving business working out of two locations (the original and Head Office in Northallerton alongside their second office in Tadcaster). Over that time we have run radio campaigns, Google Ads, social media and a number of print/distribution campaigns to recruit carers and generally promote the business. We’ve also produced videos and brochures to demonstrate how Blossom deliver the ‘bloomin’ good care’ they have become famous for.  Now also recognised as an award-winning service, we have enjoyed working with John and Fiona and look forward to continuing to do so and to helping their business blossom even further in line with their objectives.   

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MediaVantage driving the radio bookings for Drive Vauxhall

“As a motors business, we have to be able to quickly and easily respond to changes in the offers we promote. Radio offers us this flexibility and enables us to not only change the message completely, but also tweak it, if necessary, to reflect the local market. Liz helped us select the right stations and negotiated the packages we wanted. On top of that, Liz and her team keep extremely close tabs on the campaigns and the effects of the changes in terms of implementation and managing that process by changing the spends, copy rotations, etc. Their attention to detail is second to none and I knew I would be able to rely on them to deliver what I wanted from the radio and to keep on delivering it!”
ROB KEENAN – GROUP OPERATIONS DIRECTOR

Newtons Solicitors & MediaVantage – working together every step of the way

“Liz really knows her stuff with the marketing. I felt that I was doing a pretty good job and did question whether I needed to appoint an external marketing agency. Liz was very persistent in wanting to have a meeting with me and in a moment of weakness I agreed. We immediately hit it off. I liked the client profiling work that Liz arranged (anonymously and based on postcodes), which told us our client demographic across our region. From this we could make more informed decisions about our marketing spend rather than my previous gut feel and back of fag packet approach. I really enjoy working with Liz and her team – they will be a key part of my marketing team going forward.”
CHRIS NEWTON – SOLICITOR & OWNER

Why MediaVantage are Just the Answer for JT Atkinson…

“As a family business we really wanted to communicate our heritage, our history and our family values, and be proud of these elements without the need for too much detail. The strategy Liz presented was spot-on and co-ordinated our efforts internally, with our customer promises, as well as externally with our customers. We are looking forward to working with Liz and the team to develop these ideas even further and to achieving our objectives.”
JAMIE ATKINSON – DIRECTOR