Court Homemakers

Court Homemakers

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Who

Court Homemakers are a one-stop kitchen, bathroom and bedroom shop serving Teesside, County Durham and North Yorkshire from their two stores in Portrack Lane, Stockton and Low Gates, Northallerton. They offer a full service from design to installation and everything in between, literally taking care of the whole project from start to finish. They have also recently added a supply only kitchen range to their portfolio. 

The situation

Court Homemakers – the name says it all and they really are the company that does it all! However, when it comes to marketing, we are the company that does it all for them.  From point of sale to print, radio advertising through to social/digital media we do it all and our latest project has been to develop the website to include the supply only ‘Lifestyle’ range. 

The solution

We developed a stand-alone website that works with the existing website, but had its own analytics so that marketing activity could be measured. The objective of both sites now is to drive visitors to the showrooms where they can see the room sets or order from the Lifestyle displays. We have also launched the supply only range via the Weather Sponsorship on Capital Radio and we will shortly be commencing a Facebook campaign. 

The result

Business continues to be good and the website traffic is up. The radio, Google Ads and social media activity underpins everything and allows Court Homemakers to engage with customers on a different level.  

More to explore

MediaVantage driving the radio bookings for Drive Vauxhall

“As a motors business, we have to be able to quickly and easily respond to changes in the offers we promote. Radio offers us this flexibility and enables us to not only change the message completely, but also tweak it, if necessary, to reflect the local market. Liz helped us select the right stations and negotiated the packages we wanted. On top of that, Liz and her team keep extremely close tabs on the campaigns and the effects of the changes in terms of implementation and managing that process by changing the spends, copy rotations, etc. Their attention to detail is second to none and I knew I would be able to rely on them to deliver what I wanted from the radio and to keep on delivering it!”
ROB KEENAN – GROUP OPERATIONS DIRECTOR

Newtons Solicitors & MediaVantage – working together every step of the way

“Liz really knows her stuff with the marketing. I felt that I was doing a pretty good job and did question whether I needed to appoint an external marketing agency. Liz was very persistent in wanting to have a meeting with me and in a moment of weakness I agreed. We immediately hit it off. I liked the client profiling work that Liz arranged (anonymously and based on postcodes), which told us our client demographic across our region. From this we could make more informed decisions about our marketing spend rather than my previous gut feel and back of fag packet approach. I really enjoy working with Liz and her team – they will be a key part of my marketing team going forward.”
CHRIS NEWTON – SOLICITOR & OWNER

Why MediaVantage are Just the Answer for JT Atkinson…

“As a family business we really wanted to communicate our heritage, our history and our family values, and be proud of these elements without the need for too much detail. The strategy Liz presented was spot-on and co-ordinated our efforts internally, with our customer promises, as well as externally with our customers. We are looking forward to working with Liz and the team to develop these ideas even further and to achieving our objectives.”
JAMIE ATKINSON – DIRECTOR