Parker Prestige

Parker Prestige

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Who

Parker Prestige is a family run business buying and selling prestige used cars from their showroom in Richmond.  Their experience spans 3 generations in the motor trade and they endeavour to ensure that each and every customer has an exclusive car buying/selling experience tailored to their individual needs.  They are reliable, trustworthy and offer that personal touch that can sometimes be missing with a main dealer. Experience with the big brands like BMW, Jaguar, Land Rover, Mercedes and more has stood them in good stead and their brand new, award winning business is doing rather well. So much so that next time you are in Richmond we’d advise you to pay them a visit to admire the Prestige Cars on display. 

The Situation

The Parkers had a website and had started to develop their Facebook following but they wanted to explore options on how to move things forward. 

The Solution

We registered some domain names, came up with a positional statement “Prestige Cars. Prestige Customer Service” and then started to develop some campaigns which included Google Ads.  Now we regularly promote the business (both buying and selling) via Google Ads, we do some targeted campaigns on Facebook and overlay that with Instagram and Linked In too.  We also update and post on Google My Business. 

The Result

Well it speaks for itself. The website traffic continues to grow and the sale of cars continues to grow month on month. 

“Liz pointed us in the right direction when we weren’t sure which way we wanted to go.  What we have done has definitely worked for us and we can see the results on Analytics, which we now have on in our office (just to see how many people are on our website looking at our cars!).”

SCOTT, CRAIG & IAN PARKER – DIRECTORS

More to explore

MediaVantage driving the radio bookings for Drive Vauxhall

“As a motors business, we have to be able to quickly and easily respond to changes in the offers we promote. Radio offers us this flexibility and enables us to not only change the message completely, but also tweak it, if necessary, to reflect the local market. Liz helped us select the right stations and negotiated the packages we wanted. On top of that, Liz and her team keep extremely close tabs on the campaigns and the effects of the changes in terms of implementation and managing that process by changing the spends, copy rotations, etc. Their attention to detail is second to none and I knew I would be able to rely on them to deliver what I wanted from the radio and to keep on delivering it!”
ROB KEENAN – GROUP OPERATIONS DIRECTOR

Newtons Solicitors & MediaVantage – working together every step of the way

“Liz really knows her stuff with the marketing. I felt that I was doing a pretty good job and did question whether I needed to appoint an external marketing agency. Liz was very persistent in wanting to have a meeting with me and in a moment of weakness I agreed. We immediately hit it off. I liked the client profiling work that Liz arranged (anonymously and based on postcodes), which told us our client demographic across our region. From this we could make more informed decisions about our marketing spend rather than my previous gut feel and back of fag packet approach. I really enjoy working with Liz and her team – they will be a key part of my marketing team going forward.”
CHRIS NEWTON – SOLICITOR & OWNER

Why MediaVantage are Just the Answer for JT Atkinson…

“As a family business we really wanted to communicate our heritage, our history and our family values, and be proud of these elements without the need for too much detail. The strategy Liz presented was spot-on and co-ordinated our efforts internally, with our customer promises, as well as externally with our customers. We are looking forward to working with Liz and the team to develop these ideas even further and to achieving our objectives.”
JAMIE ATKINSON – DIRECTOR