Pass N Go

Pass N Go

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Who

Pass N Go are a driving school with a difference. As well as offering driving tuition they also offer Driver Instructor Training that gives anyone who can drive the opportunity to run their own business teaching others to drive. They give you the skills, the set up and all the support you need to become a qualified instructor. Courses are flexible and can be tailored around a current job or other commitment and to become a qualified Instructor, you need to pass three DVSA (Driving and Vehicle Standards Agency) tests.

The Situation

Our job is to recruit people who can drive and are interested in registering, and willing to pay, to become a Driving Instructor.

The Solution

Radio offered the perfect solution as it reaches people when they are driving. By using real instructors to voice the commercials we were able to identify the jobs they were doing and their reasons for wanting to leave to become their own boss. This ‘vehicle’ is underpinned with the positional “find your happy with Pass N Go”. The radio stations were chosen to maximise reach and frequency with the slightly older demographic and with a view to broadening female applicants.

The Result

Radio is a main stay of the marketing effort to recruit new instructors.  Each month the postcodes of the applicants are analysed and assessed to identify how effective the campaigns are and to develop the campaigns further. 

More to explore

MediaVantage driving the radio bookings for Drive Vauxhall

“As a motors business, we have to be able to quickly and easily respond to changes in the offers we promote. Radio offers us this flexibility and enables us to not only change the message completely, but also tweak it, if necessary, to reflect the local market. Liz helped us select the right stations and negotiated the packages we wanted. On top of that, Liz and her team keep extremely close tabs on the campaigns and the effects of the changes in terms of implementation and managing that process by changing the spends, copy rotations, etc. Their attention to detail is second to none and I knew I would be able to rely on them to deliver what I wanted from the radio and to keep on delivering it!”
ROB KEENAN – GROUP OPERATIONS DIRECTOR

Newtons Solicitors & MediaVantage – working together every step of the way

“Liz really knows her stuff with the marketing. I felt that I was doing a pretty good job and did question whether I needed to appoint an external marketing agency. Liz was very persistent in wanting to have a meeting with me and in a moment of weakness I agreed. We immediately hit it off. I liked the client profiling work that Liz arranged (anonymously and based on postcodes), which told us our client demographic across our region. From this we could make more informed decisions about our marketing spend rather than my previous gut feel and back of fag packet approach. I really enjoy working with Liz and her team – they will be a key part of my marketing team going forward.”
CHRIS NEWTON – SOLICITOR & OWNER

Why MediaVantage are Just the Answer for JT Atkinson…

“As a family business we really wanted to communicate our heritage, our history and our family values, and be proud of these elements without the need for too much detail. The strategy Liz presented was spot-on and co-ordinated our efforts internally, with our customer promises, as well as externally with our customers. We are looking forward to working with Liz and the team to develop these ideas even further and to achieving our objectives.”
JAMIE ATKINSON – DIRECTOR