Why MediaVantage are Just the Answer for JT Atkinson…

Why MediaVantage are Just the Answer for JT Atkinson…

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Who

JT Atkinson is a family owned independent builders’ merchant with over 150 years’ experience in the supply of building materials. With 30 branches located in Tyne and Wear, Durham, Teesside, North Yorkshire, West Yorkshire and Cumbria, the company is able to supply a range of traditional building, roofing, timber, plumbing and heating materials and a growing range of sustainable products right across the North of England.

The Situation

JT Atkinson had so much to ‘sell’, this led, occasionally, to quite complex communications that were often focused on product and price. Their messages needed to be simplified so the impression was more memorable for all customers, both internal and external. We also knew there was a bigger story to tell to ensure that all customers knew not only what to expect from JT Atkinson, but also what made them different.

The Solution

We agreed a positional statement (JT Atkinson – Just the Answer). As well as having the same initials, Just the Answer also gave us a platform to add more information i.e.

  • Just the Answer – for over 150 years
  • Just the Answer – for gravel/fencing/bricks/Easter
  • Just the Answer – for Martin, etc.

The Result

The new strategy is only just starting to be introduced and already it is receiving some good, positive feedback. The objective is to have everything consistent and “on-brand” so we are continuing to work with the JT Atkinson team to ensure this objective is achieved.

More to explore

MediaVantage driving the radio bookings for Drive Vauxhall

“As a motors business, we have to be able to quickly and easily respond to changes in the offers we promote. Radio offers us this flexibility and enables us to not only change the message completely, but also tweak it, if necessary, to reflect the local market. Liz helped us select the right stations and negotiated the packages we wanted. On top of that, Liz and her team keep extremely close tabs on the campaigns and the effects of the changes in terms of implementation and managing that process by changing the spends, copy rotations, etc. Their attention to detail is second to none and I knew I would be able to rely on them to deliver what I wanted from the radio and to keep on delivering it!”
ROB KEENAN – GROUP OPERATIONS DIRECTOR

Newtons Solicitors & MediaVantage – working together every step of the way

“Liz really knows her stuff with the marketing. I felt that I was doing a pretty good job and did question whether I needed to appoint an external marketing agency. Liz was very persistent in wanting to have a meeting with me and in a moment of weakness I agreed. We immediately hit it off. I liked the client profiling work that Liz arranged (anonymously and based on postcodes), which told us our client demographic across our region. From this we could make more informed decisions about our marketing spend rather than my previous gut feel and back of fag packet approach. I really enjoy working with Liz and her team – they will be a key part of my marketing team going forward.”
CHRIS NEWTON – SOLICITOR & OWNER

Why MediaVantage are Just the Answer for JT Atkinson…

“As a family business we really wanted to communicate our heritage, our history and our family values, and be proud of these elements without the need for too much detail. The strategy Liz presented was spot-on and co-ordinated our efforts internally, with our customer promises, as well as externally with our customers. We are looking forward to working with Liz and the team to develop these ideas even further and to achieving our objectives.”
JAMIE ATKINSON – DIRECTOR