The Best Type of Content to Post for Golf Clubs and Courses
Many golf clubs and courses struggle with social media for one simple reason:
they only post when they feel they have something to sell.
It’s a familiar pattern. Weeks (or months) of silence, followed by a post promoting memberships, open events, or society packages. When that post doesn’t perform particularly well, the conclusion is often: “Social media doesn’t work for us.”
In reality, it’s not that social media doesn’t work — it’s that it hasn’t been given the chance to.
The Problem With “Sales-Only” Posting
When a club posts infrequently, every post carries pressure. It has to perform. It has to convert. And because of that, it’s usually sales-led.
The issue is simple:
👉 People don’t engage with accounts that only sell to them.
If the only time someone sees your club in their feed is when you’re asking for money, that message is far less likely to land.
Ironically, many clubs already have proof that interest exists.
The Missed Opportunity Most Clubs Already See
Look at what happens when a club posts a beautiful photo of the course, a sunrise, frost, or summer evening shot or a well-presented green or fairway. These posts often generate strong engagement, comments, shares and saves.
That reaction shows something important:
People care about your course and your club — even when you’re not selling anything.
The opportunity lies in harnessing that interest consistently, so that when you do post about memberships, opens, or societies, those messages work much harder.
Why Posting Regularly Matters
Regular posting builds familiarity and trust, keeps your club front of mind, warms up your audience for future sales messages and helps algorithms show your content to more people
But this leads to the next challenge…
“We know we should post more — but we don’t know what to post.”
Content Ideas to Get You Started
Here are proven, simple content ideas that work well for golf clubs and courses:
1. Beautiful Course Photography
This is your strongest asset.
Sunrise and sunset shots
Seasonal changes
Fairways, greens, bunkers
Wide landscape shots and close-up details
If it’s frosty, post the frost.
If it’s dry and firm, show it.
If it’s lush and green, celebrate it.
2. Club & Course History
People love stories.
When was the club founded?
Who designed the course?
What is that designer known for?
Where can players see their signature features on your course?
This content adds depth and character to your club.
3. Greenkeeper Updates
Behind-the-scenes content builds appreciation.
What work is currently happening?
Why certain maintenance is necessary
Seasonal preparations
Before-and-after photos
It also helps educate members and visitors, reducing complaints and increasing respect for the work being done.
4. Signature Holes
Turn your course into a talking point.
Feature one hole at a time
Why it’s special
How to play it
Common mistakes
Pro tips from the club or pro team
This works brilliantly for visitors and societies.
5. Reviews & Testimonials
Let others sell the club for you.
Google reviews
Visitor comments
Member feedback
These posts build trust and credibility far more effectively than self-promotion.
6. Your Points of Difference
Ask yourself:
Why should someone play your course instead of another nearby?
What makes your club unique?
Is it the welcome, the food, the layout, the views, the history?
Answer these questions through content, not slogans.
Know Who You’re Talking To
Before posting, always ask:Â Who is this for?
Your audience could include: members, potential new members, visiting golfers, societies or casual clubhouse visitors.
Each group wants something different:
Members want updates, pride, and communication
Visitors want reassurance, visuals, and reasons to visit
Potential members want culture, community, and lifestyle
Societies want organisation, hospitality, and quality
Not every post needs to speak to everyone — but every post should speak clearly to someone.
Make Your Sales Messages Work Harder
When you post regularly your audience grows, engagement increases and trust builds naturally. Then, when you post about membership availability, open competitions, society packages or events those messages land in a warmer, more receptive space.
Social media isn’t about posting more sales.
It’s about posting more reasons to care.
And once people care — selling becomes much easier.
Final Thought
If you’re struggling to come up with ideas, consistency, or direction for your club’s content, GolfVantage helps golf clubs turn everyday moments into meaningful marketing — without spending on ads. Book a Free Consultation to see how we can help your club.