Golf Club Marketing Trends to Watch in 2025
As the golf industry continues to grow and evolve, staying ahead of marketing trends is essential for clubs looking to attract new players, engage their communities, and remain competitive. In 2025, digital innovation, content strategy, and personalised experiences will drive success more than ever before. Here are the key golf club marketing trends to watch this year:
Short-Form Video Content is King
With platforms like Instagram Reels, TikTok, and YouTube Shorts continuing to dominate, short-form video is a must for golf clubs. Behind-the-scenes footage, tips from the pro, member highlights, and course flyovers perform well and help humanise your club.
Trend Tip: Prioritise authentic, bite-sized content over overly polished promos. People want to see the real side of your club.
Hyper-Local Targeting with Paid Ads
Local visitors and golfers within a 30-mile radius are your club’s biggest opportunity. Expect to see more clubs investing in geo-targeted Facebook and Google ads to boost tee time bookings, open days, and events.
Trend Tip: Tailor ads with local landmarks, references, or weather-based copy to resonate with nearby golfers.
Personalised Email Campaigns
Gone are the days of one-size-fits-all email newsletters. In 2025, clubs are segmenting their audiences—members, visitors, juniors, etc.—and sending targeted messages with relevant offers, news, and content.
Trend Tip: Use email platforms with automation to nurture leads, re-engage past players, and send birthday or anniversary discounts.
Sustainability as a Selling Point
More golfers are choosing clubs that align with their values. If your club is embracing eco-friendly practices—like water conservation, electric buggies, or wildlife initiatives—make it part of your messaging.
Trend Tip: Create content around your green efforts and use it as a unique differentiator in your marketing.
Enhanced Member Experiences Through Digital Tools
Members now expect digital convenience—from booking tee times to checking handicap updates and entering comps. Clubs that embrace technology to simplify the member experience will stand out.
Trend Tip: Highlight your tech tools in marketing to appeal to younger and more tech-savvy audiences.
Flyovers & Course Visuals Need to Be Current
An outdated course video can hurt your brand. In 2025, fresh drone footage and updated flyovers help golfers understand your layout and facilities.
Trend Tip: Update your visuals when you make course changes, invest in improvements, or want to show off seasonal beauty.
Storytelling Through Social Media
Social media isn’t just about announcements—it’s about connection. Clubs are telling stories: introducing team members, sharing member journeys, and celebrating club culture.
Trend Tip: Make your content relatable, and let your community be the stars of your feed.
In Summary
2025 is all about relevance, relatability, and real-time connection. Whether you’re a private club or a pay-and-play course, adapting to these marketing trends will help you grow your brand, attract the right audience, and stay ahead of the game.
Need help implementing any of these strategies? That’s what we’re here for.
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