Why Golf Clubs Should Stay Active on Social Media (Even When Fully Booked)
Many golf clubs believe that if their membership is full and their visitor tee times are consistently booked, they don’t need to focus on social media. After all, why promote something that’s already in high demand? However, social media is about more than just filling tee sheets—it’s about building an engaged community, enhancing the golfer’s experience and securing the future of the club.
Social Media is a Golfer’s First Impression
Before a golfer even steps onto your course, they’re likely to check out your social media. According to a study by the National Golf Foundation, 72% of golfers use social media to engage with golf content, whether that’s researching courses, checking out reviews or watching videos of course conditions.
If your club is inactive on social media, you may be missing the opportunity to make a strong first impression. High-quality photos and videos of your course, updates on course conditions and engaging content help golfers get excited about playing. Even if they’ve already booked a tee time, an engaging social presence makes them look forward to their visit even more.
Enhance the Golfer’s Experience Before, During, and After Their Round
Social media isn’t just about marketing; it’s about engagement. Regular posts can enhance a golfer’s experience in several ways:
- Before their round: Build anticipation with drone footage, course previews, or behind-the-scenes insights from the greenkeeping team.
- During their visit: Encourage golfers to tag your club in their posts, share their best shots, and engage with your community.
- After their round: Post leaderboards, member highlights, or customer testimonials to keep golfers connected to your club even when they’re not on the course.
By being active on social media, you create a digital clubhouse where members and visitors can interact, share their experiences, and feel a deeper connection to your club.
Future-Proof Your Club by Engaging the Next Generation
While your tee sheet may be full today, what about next year or five years from now? Social media helps you build relationships with the next wave of golfers who will fill your membership slots when others move on.
A study by Statista shows that 41% of golfers aged 18-34 consume golf-related content on social media weekly. These younger golfers expect a club to have a strong online presence, and if yours doesn’t, they may overlook your course when it’s time to join a club.
By consistently posting engaging content, you stay top of mind for golfers who may not be booking today but could become long-term members in the future.
Strengthen Your Brand & Club Reputation
A golf club’s reputation extends beyond the course itself. Social media allows you to establish your club as a top-tier venue for golf, dining, and events. Regularly sharing member achievements, community events, and course updates reinforces your brand identity and keeps your club relevant in a competitive market.
Even if you don’t “need” more bookings today, maintaining a strong presence ensures your club remains a premier destination for years to come.
Conclusion - Your Golf Club Should be Using Social Media
Social media is more than just a marketing tool—it’s a way to enhance the golfer’s experience, engage with members and visitors, and secure the long-term success of your club. Even if your membership is full and your tee times are booked, staying active on social media ensures that golfers remain excited about your course, engaged with your brand, and eager to return.