For those of you that know me, you know I like my golf. I’ve played ever since my Dad got me into it as a kid and have loved it ever since. I was never one who took it seriously – who needs to practice a hobby, right? – but over the last couple of years I’ve found I actually really enjoy it and it helps me enjoy my rounds even more! One of the things I love to practice is my putting stroke. Last year, I bought a putting mirror and some putting ‘gates’ to hit putts through. Every night, I’d hit 50 putts in a row through the gate – if one missed, I’d start over. I’d film my stroke, too, to see the improvements I was making. It was while I was watching back the videos (boring to everyone else, I know) that I realised – good marketing is like a good putt!
Ok – I might be stretching it a little here, but who doesn’t love a good analogy?
Putting is hard. Most people miss more putts that they make, but the good putters make more than they miss. They keep it simple, they know that if they do two simple things right they have a better chance of success. That’s hitting the ball on the right line at the right speed.
It’s the same with marketing. Most businesses will have run campaigns that didn’t deliver what they wanted it to. But good marketers know that if you do two simple things right they have a better chance of success. That’s delivering the right message to the right audience.
Of course, for both marketing and putting, it doesn’t guarantee success. A bobble or gust of wind could throw your putt offline in the same way a global pandemic could put a halt on your marketing campaign, but by doing these simple things, it’ll certainly give you a better chance of success.
I might not be able to help you with your putting stroke, but we can certainly help you with your marketing. If you’d like to talk about how we could do that, just get in touch. In the meantime, here’s one of those videos of my putting stroke to enjoy (or help you sleep – I don’t mind as long as it helps!)
Tom Chapman
