You’re always one decision away from a totally different life…

You’re always one decision away from a totally different life…


Today should have been my Wedding Day. It’s a weird feeling. It’s like a ‘Sliding Doors’ moment – you know exactly where the you without Covid would be, but you’re not, you’re somewhere completely different. I’m very lucky though, I’ve got a great fiancé and we both have great families and friends who’ve supported us and sent us wonderful gifts, for which we’re very grateful.

Often things happen, which are out of our control, and cause plans to change and be reactionary to the situation around us and sometimes the best things come out of these situations. For us, if the wedding had been going ahead this year, we wouldn’t have our smashing dog Chip in our lives (although at the moment my nose doesn’t think that’s a good thing!) and we’ve not got another year of build-up and excitement for our special day!

This can also be applied to marketing too. On many occasions the most powerful and successful campaigns are reactionary to what’s going on around them. A few that really resonated with me are the KFC ‘FCK’ campaign when they ran out of chicken, Brew Dog and Aldi’s recent exchange or even local restaurants at the moment giving free meals to kids over half term. Of course, to be reactionary with your marketing, you really need to be on the ball and to be agile to what’s going on around you. That’s often difficult when you’re running the business day to day and have more pressing concerns, which is where we can help. We’re always looking out for opportunities for our clients to make the most of their marketing, and we’d love to do the same for you and your business!

Remember, you’re always one decision away from a totally different life, so if you’d like to have a chat about how we could help, please don’t hesitate to get in touch. Although maybe not today or over the weekend, as I’ll be in Whitby with my fiancé and my dog enjoying what would have been our special day.

Tom Chapman

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